The speaker Ms Delby Bragais is the president of the North Road Image Consultancy & Fashion Group, a fashion designer, an author and entrepreneur.
She asks us what we can do to differentiate ourselves — IDENTITY!will be the most valuable commodity for citizens in the future, and it will mostly be done online.
Everything about you makes a personal brand.
So why do personal branding? WIFM — What’s in it for Me?
Why is it important to brand oneself?
1. You are top of mind in selling situations.
Leaders sell the vision naturally. Almost everyone is a seller.
2. You are able to charge a premium. Mostly because of his brand.
3. You can withstand attacks.
4. You can easily bounce back after a crisis.
Even after a long haiatus, people are still hirable because employers know how you work.
5. You can take advantage of opportunities across industries.
6. You can leverage your passion to a money making business.
7. You can make money beyond your career.
8. You can leave a lasting legacy. People will remember you for the help you gave them.
How to Brand Yourself Positively
1. Start with your Dream. Find out first what you want.
2. Build your Credibility. You need 10,000 hours to have mastery over any subject.
3. Dare to be Different. Opportunity follows visibility.
4. Decide and design your professional image.
Ask yourself how well your brand is translating online and offline. People buy from people they like and trust.
5. Nurture Relationships
6. Develop Charisma.
Charisma is making other people feel good about themselves.
7. Share your Personal Brand.
8. Go from Success to Significance
You need to have a strong personal brand backing you.