Super Intelligence: Inspire your Marketing by Salvador “Salvarock” Lopez

Designing your Customer’s Emotions in the Key of Rock Is Marketing more of an art or a science? Marketing is more of an art with strategy. Some of the biggest businesses in the world got there by intuition. Musicians work with emotions. 95% of all human decisions are taken in the realm of the unconscious […]

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World Marketing Summit Philippines 2020: Digital Marketing and Disruptive Marketing (Prof. Marc Oliver Opresnik)

We are living in a VUCA world as follows: Vision: We need to know where we are going. Understanding: We need to understand both the customers and the stakeholders. Clarity: We need clarity and a clear focus. Agile: We need to be agile and quick. VUCA changes a lot of activity. Products have a shorter […]

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World Marketing Summit 2020: 5 Things to Focus on to be a Global Brand Success

Last February 22, I was at the World Marketing Summit that was held at The Tent at Solaire. Ticket cost ₱6,000 and despite the 8am start of call time, event proper started promptly at 9am. Laura Ries: Positioning in the 21st Century The first speaker is Ms. Laura Ries whose father, Al Ries, wrote Positioning: […]

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