World Marketing Summit Philippines 2020: Digital Marketing and Disruptive Marketing (Prof. Marc Oliver Opresnik)

We are living in a VUCA world as follows: Vision: We need to know where we are going. Understanding: We need to understand both the customers and the stakeholders. Clarity: We need clarity and a clear focus. Agile: We need to be agile and quick. VUCA changes a lot of activity. Products have a shorter […]

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