Category Archives: marketing

Super Intelligence: Inspire your Marketing by Salvador “Salvarock” Lopez

Designing your Customer’s Emotions in the Key of Rock Is Marketing more of an art or a science? Marketing is more of an art with strategy. Some of the biggest businesses in the world got there by intuition. Musicians work … Continue reading

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Don’t Be a Want-Trepreneur

DON’T BE A WANT-TRAPRENEUR A wantrepreneur is defined as someone who aspires to be an entrepreneur, but never realizes his ambition. My friend was a Want-trepreneur. He felt being an entrepreneur was his true calling and constantly thought of one … Continue reading

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World Marketing Summit Philippines 2020: Digital Marketing and Disruptive Marketing (Prof. Marc Oliver Opresnik)

We are living in a VUCA world as follows: Vision: We need to know where we are going. Understanding: We need to understand both the customers and the stakeholders. Clarity: We need clarity and a clear focus. Agile: We need … Continue reading

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World Marketing Summit 2020: 5 Things to Focus on to be a Global Brand Success

Last February 22, I was at the World Marketing Summit that was held at The Tent at Solaire. Ticket cost ₱6,000 and despite the 8am start of call time, event proper started promptly at 9am. Laura Ries: Positioning in the … Continue reading

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