Business. Relationships. Love. Life.
Last July 24, Globe myBusiness in cooperation with CHiNOY TV organized this wonderful talk featuring four entrepreneurs in three distinct businesses: Hosted by Ms. Valerie Tan, this Modern Taoke episode featured the following entrepreneurs: 1. Ms. Myrna Yao of Rich Fund Global 2. Mr. Jacinto […]
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Why are businesses failing? Socialpreneurship is the next big thing. Where is the next life cycle in a business? What makes a brand livable? Microsoft announced that they will be carbon negative by 2030. And by 2050, all the carbon emissions they gave since 1975 will be eliminated. They will use Microsoft technology for customers […]
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Designing your Customer’s Emotions in the Key of Rock Is Marketing more of an art or a science? Marketing is more of an art with strategy. Some of the biggest businesses in the world got there by intuition. Musicians work with emotions. 95% of all human decisions are taken in the realm of the unconscious […]
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DON’T BE A WANT-TRAPRENEUR A wantrepreneur is defined as someone who aspires to be an entrepreneur, but never realizes his ambition. My friend was a Want-trepreneur. He felt being an entrepreneur was his true calling and constantly thought of one business idea after another. Out of the 8 years I know him, he had 12 […]
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We are living in a VUCA world as follows: Vision: We need to know where we are going. Understanding: We need to understand both the customers and the stakeholders. Clarity: We need clarity and a clear focus. Agile: We need to be agile and quick. VUCA changes a lot of activity. Products have a shorter […]
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Last February 22, I was at the World Marketing Summit that was held at The Tent at Solaire. Ticket cost ₱6,000 and despite the 8am start of call time, event proper started promptly at 9am. Laura Ries: Positioning in the 21st Century The first speaker is Ms. Laura Ries whose father, Al Ries, wrote Positioning: […]
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