Top 8 Interesting Things to Learn from the EUR 260 Million Don Papa Deal

International beverage company Diageo on Tuesday said it would acquire premium Filipino rum brand Don Papa for an upfront consideration of €260 million (about P15.48 billion). Diageo said the deal could be worth an additional consideration of up to €177.5 million through to 2028 “subject to performance.” What’s notable about the deal: 1. The brand […]

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